It’s hip to be local
comment 5 Written by on March 29, 2011 – 1:32 am



Here it is proof that “going local” is fashionable. I spotted this “I love locals” T-shirt being worn by someone on the streets of a hip* part of Buenos Aires last week.

I instantly wondered where it came from and, through the wonders of the internet, I tracked it down by typing simply “I love locals tshirt buenos aires” into a search engine. Soon I was in touch with fashion blogger Carolaine, who had modeled the shirt on her website, Chez Carolaine. She told me she bought it some time ago from the shop of Argentine designer, Paula Cahen D’Anvers and, when I asked her why she liked the T-shirt’s message, she said:

“I am Brazilian, but I lived in Buenos Aires for nine years. It’s a long time, but, in reality, I am not Argentinian, and the thing I like the most about not being Argentinian is that I can really appreciate the good things about the country and value the local culture more than a regular resident. And so, in brief, ‘I love locals’.”

A further scout around the net led to these variant T-shirts, all following the local theme, and available in the UK and US.  It looks like being a local is “muy fashion”, as the locals would say here in their own brand of Spanglish.


Shop local, pimp global” – The sales blurb says it is good for achieving the “Ashton Kutcher Look”. If that doesn’t put you off, it’s available from for £19.99.


Don’t hassle me I’m a local“: a not-so-friendly one from Clutch Tees, $19.95


I’m a local. Go away.” For those that don’t mince their words, there is this from for £16.95. A laptop sleeve is available too.


I love local girls“: Or there’s the classic, sleazy one from Hawaii’s North Shore Shirts, $10.99. Does it have “Warning: lecherous tourist” on the back?

* And yes, the aforementioned hip area was Palermo. I do tire of writing ‘the hip area of Palermo’, but at least I didn’t write ‘achingly hip’. Meanwhile, I debate how hip Palermo really is now, although a challenger still hasn’t really broken through.

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5 Responses to “It’s hip to be local”

  1. OMG I love all of these shirts! Well not all of them but the first one is great.

  2. Hi Vicky! Thanks for the story, I loved it. Loved it so much I also did a post for you:

  3. Hi Vicky, I have this t-shirt from Paula Cahen D’Anvers, but I think it’s meant to mean something different: I think it means ‘locals’ as in shops……… anyway, that’s how I always read it. I suppose that should be ‘locales’ but I thought it was them trying to be cool and make it sound more English. Perhaps I got it wrong though and it is as you suggest.

  4. I’m interning with this new nonprofit travel agency called CultureZest and we interns definitely need these shirts! It’s a company that promotes local travel within your own community and I think we should make these the required uniform 😉

  5. Cool! We tweeted about this posting.

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