The growth of AirBnB from Jan 2011 to Jan 2012
“Untold thanks to our incredible community. It’s been emotional. @airbnb, it’s over to you..”
So read the last tweet of the UK’s biggest peer-to-peer accommodation site, Crashpadder.
And that’s it. Over and out. They’ve sold up to ever-hungry AirBnB for an undisclosed sum.
“As part of the transition, we will automatically move your Crashpadder account to AirBnB,” says Crashpadder.
That’s is the odd thing about with these community sites. As a user you are led to believe you are part of unique, special community, then suddenly you’re thrown to the competitor.
At least, Crashpadder and AirBnB worked to very similar models. Crashpadder users will be in good hands, and able to take advantage of AirBnB’s host guarantee and 24/7 support.
The major advantage for AirBnB, meanwhile, is that they have now scored whole pile of new rooms in the UK ahead of the London Olympics. AirBnB was first propelled to success by its ability to offer accommodation alternatives when one-off event created a sudden surge in demand. Of course, it wants to retain the gold medal in the field come July/August.
To get an idea of how much work goes into creating a successful accommodation network, here’s an interview I did with AirBnB and Crashpadder founders some time ago.
Crashpadder founder Stephen Rapopor left a further comment on the end of that piece. It seems apt to end on it.
“Yesterday a friend of mine used a great analogy to describe what crashpadder.com offers. Choosing us over a budget hotel is like choosing to cook from scratch rather than buy a microwave meal. Sure, it requires a little more time and thought. But the results are better, you save money and the experience is always unique!”